Saad Ebrahim Al Kharaz

تحت رعاية معالي/ السيد سعد ابراهيم الخراز
وزير الشؤون الاجتماعية
Under the patronage of His Excellency Mr. Saad Ebrahim Al Kharaz
Minister of Social Affairs and Labor

المؤتمر الخليجي الخامس لتنمية الموارد البشرية

The 5th GCC Human Resources Conference

11 – 12 December 2019 Jumeirah Hotel, Kuwait


About The

Human Resource Management is playing the role of a strategic business partner and the key differentiator in the business growth, development of any organization. This conference seeks to address and enable HR professionals to lead and develop their organizations’ greatest assets -its people.

In its fifth edition, the GCC Human Resources Conference will feature an amazing selection of regional and international speakers and thought leaders who will cover a range of topics crucial to the ongoing development and success of HR in the public and private sectors.

This conference is the place to find the best HR thinkers and practitioners in the region today. It offers a unique opportunity to debate, challenge and disrupt our current thinking; moving beyond best practice advice and towards revolutionizing the way we do business. Attendees will hear from experts and peers, learn about new trends and strategies, and share inspiring ideas that will help them design and build the people centric organizations of the future.

11 – 12 December 2019 Jumeirah Hotel, Kuwait


  • HR admin and strategy
  • Talent management
  • HR Technology
  • Business transformation
  • People analytics
  • Employee engagement
  • Employee experience
  • Employee Wellbeing & Happiness

Who Should Attend?

  • Chief executives and Chairmen
  • Presidents
  • Vice-presidents
  • Chief human resource officers
  • HR Directors, Heads of Talent & Resourcing
  • Heads of HR functions
  • HR Managers
  • Chief operating officers
  • Chief social responsibility officers
  • Chief marketing officers
  • Chief strategy officers
  • Chief diversity officers
  • Heads of diversity, equality and inclusion
  • Analysts and consultants
  • Policymakers
  • Academics
  • HR professionals
  • Training & development


10 December 2019

Design HR Services.
An interactive Design Thinking workshop for HR professionals

Design thinking could be described as a human-centric structured, creative approach to problem solving that leads to solutions that work better for people.

By adopting design thinking principles, professionals are able to better understand human needs and design memorable experiences throughout the (internal) customer lifecycle. Design thinking provides the ability to decipher complex problems. By using design thinking techniques, teams have the capacity to transform work cultures and become more innovative, which in turn positively impacts the brand and the business.

This course equips participants with the methodology and tools of design thinking and helps them:

• Utilise these tools effectively to solve complex business-related problems and challenges
• Perform hands-on activities that facilitate understanding of the ‘design thinking mindset’
• Understand core concepts of design thinking such as empathy, brainstorming, prototyping and storytelling
• This program offers extensive classroom training, which includes learning through activity-based projects


This classroom training is designed as a hands-on experience. The activity of the classroom training is a balanced mix of Design Thinking for Professionals is a new way of designing programs so the most important thing you can bring is an intention to learn something completely new. Come with an open mindset and we supply the rest.

All classroom progress is facilitated by our subject matter expert through multiple components such as case studies, quizzes and class participation.

Through the duration of the course participants will be exposed to:

• Interactive lectures and group/breakout exercises
• Case study driven content
• Presentations
• Group facilitation, team building and presentations theory and practice.


In this workshop you will gain practical tools in user empathy, idea generation and low-fidelity prototyping, as well as crash and learn methodologies.

You will receive high quality and engaging course materials with relevant case studies, Design Thinking tools and practical tips, along with a range of take-away tools for practical implementation.


Frederik Haentjens is a Human Capital & Organisational Transformation author, keynote speaker and executive with a focus on Organization Design (OD), Design Thinking, (internal) Customer Experience, Digital Transformation and Disruptive. He blends 20 years expertise providing a human-centered, design-based approach. He helps Middle Eastern, African and Asian organisations in the public and private sectors to achieve their business challenges. He has also setup multiple OD units over the last few years for companies like SABIC, Al Rajhi Bank, GIB and various semi-governmental and ministerial bodies in the GCC.
With his multi-industry experience, Frederik ensures that his clients are capable and prepared to execute current and future organisational strategies and meet business goals. He is a strategic professional who works directly with senior executives to align leadership vision, behaviors/practices, culture, measures, strategic workforce planning, performance and organisation development. He is a creative thinker, designer, problem solver, and decision maker. He has strong communication, interpersonal relations, coaching/mentoring, change management, and collaborative skills.
Frederik has worked for, or with, GCC Finance (Al Rajhi Bank, GIB), Asian Hotel/Resorts (Conrad), Mining in Central Africa (Sherritt), Petrochemicals (SABIC, SADARA), Technology (SIEMENS, Cyber Security Agencies), European & Gulf Governmental organisations (Ministry of Interior, Municipalities), Consulting (KPMG, Willis Towers Watson) & Defense (EADS/Airbus).


Day one: 11 Dec. 2019

Building a Continuous Learning Culture

Leading with Culture – the only strategy left?

09:45 – 10:15

Peter Kelly,
Executive Vice President Human Resources, Kuwait Financial Centre, Markaz.

As GCC economies look to further stretch away from a fundamental dependence on the energy sector, and with their most highly successful entrepreneurial companies already at world class standards of sophistication and efficiency in business operations, where can leaders look for competitive edge and next-generation sustainability?
Drawing on a highly-relevant personal career journey across the wider region and globally, Peter will suggest that while so many leading companies are undeniably effective, breaking through the constraints of legacy work cultures is the next big accelerator.

Digital Nomads and the Remote Work Revolution

10:30 – 11:00

Frederik Haentjens,
Design Thinker & HR Nomad

If you’ve ever thought to yourself, “I could do my job so much better if I didn’t have to come to work,” it might be time to look into Remote Work. If you’ve ever thought to yourself, “I would really love my job if I could do it from a villa in Bali,” you might be a Digital Nomad.
Research shows that you may be among the majority if you are unhappy at work. Right now, 51% of the global workforce is not engaged (Gallup), and only 44% of employees are happy in their current role (Hays).
And you may be among the majority (56%) of workers who are planning to look for a new job in the next 6 months (PayScale).
That’s a real problem for you, but it’s also a real problem for your employer. Can remote working solve the problem? And is remote working a solution for companies? Is remote working contributing to Employee Wellbeing & Happiness?

The Leadership Mindset of Innovation

Digital Transformation in the Middle East: in-depth insights from Headspring’s Pulse Report

11:30 – 12:00

Bassém Bana,
Vice President Corporate Partnerships, Headspring

Sixty-six percent of senior executives in the Middle East believe digital adoption and cybersecurity are their greatest business challenges. That’s one of the key findings from the Pulse Middle East, a report produced by Headspring, the executive development joint venture of the Financial Times and IE Business School. In this presentation, you will learn more about the shifting learning needs of businesses and understand the views of C-suite executives, senior business leaders, human resources executives, and learning and development leaders.

How HR tech and People Analytics empower your people to realize their potential. And it’s not just about efficiency

12:30 – 13:00

James Raley,
Country Manager at Cubiks

In this talk James will share his views and best practices on HR tech, how it can lead to amazing results, and also how it can be counterproductive. Tech and People Analytics can create extremely powerful insights but to empower your people to realize their potential we must balance high tech-low touch data gathering with low tech-high touch approaches to individual development.

The Value of Human Capital Investment

13:00 – 13:30

Farzaneh Majed,
CEO, Transform Alliance

Human capital is the measure of the economic value that an employee provides, through their knowledge, skills and abilities. On average, total human capital costs are almost 70% of a company’s operating expenses. Despite how much employees cost, many companies do not properly invest in an employee development plan which is their human capital. Of those companies that do invest, 45% of the investment is wasted. In this session, we discuss ways to reduce the wastage and achieve positive outcome.

Future of HR – No or Know

Day Two: 12 Dec. 2019

Your HR system is old fashioned, change it or you will NOT compete with innovation!

09:00 – 09:30

Abdulrahman Almunayes

Innovation Expert
Why we should Change our HR system to adapt to the current era! Why our Candidates Search and Interviews are still asking classical questions which are not leading to the right candidates! Why we MUST revamp the whole HR system to be able to have best Creative Employees to overcome the Corporate Challenges. Why our HR cares about policies and not to promote risk taking behavior? Why we should Transform HR to have Sustainable and Creative Working Environment

Artificial Intelligence use in Human Resources – What are the Adverse Impact

09:30 – 10:00

Arezou Harraf,
Head of Department of Business Studies, Box Hill College

Artificial Intelligence (AI) is increasingly becoming a part of organizational processes across different industries. However, as with other technologies, this advancement is not without its problems. AI generally is referred to broad class of technologies that through use of various algorithms allow computers to undertake what traditionally has been done by humans. In this presentation we will focus on pros and cons of the use of artificial intelligence in the field of human resources, and the steps to undertake to minimize the negative impact of AI use.

Measuring Wellbeing

10:30 – 11:00

Agni Skafidas
Managing Director, OLAM Group

Wellbeing programmes are becoming more common in the Middle East. They often aim to increase productivity and engagement while reducing sick leave and medical claims. Senior leaders expect meaningful metrices showing the impact. Which approaches to measuring wellbeing should organisations take? And can we really measure wellbeing?

The Science of Thriving Workforces in the 21st Century

11:00 – 11:30

Nuno Gomes
The 4th industrial revolution requires many organizations to completely rethink their approach to people management – especially when it comes to talent management and employee engagement. And yet so many organizations find it difficult to achieve the transformational work environment they want. There is clearly no lack of good intentions – organizations frequently express a focus on innovation, growth, and employee contribution in their Mission, values, and strategic plans; but so many are unsuccessful in their follow-through. The truth is that thriving organizations do not happen by chance – they are deliberately designed and intentionally built. In the same way that leading organizations obsess about their customers, they obsess about enabling their workforce to thrive by taking methodical steps to build a sustainable Human Capital strategy. What do those steps look like? That’s what our presentation will cover.

Happiness at work! Works

11:30 – 12:00

Maha Zaatari .
Managing Director of Great Place to Work

Maha will share regional and global best practices on workplace culture and employee engagement.

Learning in an Era of Distraction: Effective strategies to maximise return on training and development

12:30 – 13:00

Khaled S. Fathi
Managing Director, Front Talent

This session explores the effectiveness of learning and development initiatives and their impact over employees’ performance as well as the bottom line for organisations. It begins by describing traditional and common methods for instilling and leveraging skills for productivity improvement, then tackles the effectiveness of those methods. It then covers the new workplace and demographics and how to ensure the highest retention in an age of high distraction and quickly obsoleting skills.


Jumeirah Hotel, Kuwait

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